Celebrating National Margarita Day with a Variety of Cocktail Recipes: From Skinny to Spicy to Avocado  

 Thursday is National Margarita Day, a made-up event. Try mixing your own cocktail or jazzing up a recipe.  

 The cocktail became popular in the 1940s and is now a bar and home staple.   

 According to Bump Williams Consulting of Shelton, Connecticut, tequila sales grew 5.1% in 2023, the largest spike among leading spirits, and off-premise sales are up 9.6% so far this year, ahead of whiskey (3%) and vodka (1.5%).  

 More people drink tequila straight, but "I think the mixing component certainly plays into the growth of the category," Williams said.  

 The research agency reports a 27.5% increase in ready-to-drink margarita sales in the super-hot category, which is up 36.6% this year.  

 National Margarita Day discounts: Get tequila-based cocktail specials.  

 National Margarita Day 2024: Perfect margarita ingredients  

 For a simple margarita, mix two ounces of tequila, one ounce of lime juice, ½-ounce of orange liqueur (e.g. triple sec), and ½ ounce of agave nectar or syrup, as recommended by Liquor.  

 An amateur mixologist had success with this mix: Mix 5 parts sweet & sour mix, 3 parts blanco tequila, 1 part triple sec, ½ lime juice, and squeezed lime quarter juice.  

 A smokier drink can be made by adding a little mezcal or reposado tequila or replacing it with blanco.  

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